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1947

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A GI Bill and a Heart Full of Dreams

Formerly called “Pacific Meat and Provision Company” and “Golden State Meat Company,” GSF was founded by Bill Moore, a food industry entrepreneur, to provide hamburger patties, meat products, and other supplies to independent businesses in the Los Angeles area. On a GI bill and a heart full of dreams, Bill hustled meat off the back of a paneled truck, making little more than a living wage. He took on a partner and eventually hired a few employees. Their budding enterprise served local schools, lunch counters, and on-street purveyors, as the hopeful businessmen prepared for future growth.

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